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Gain Traction

Mike Edge

The Gain Traction Podcast features top tire and auto repair professionals, shop owners, industry executives, and thought leaders.

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Episodes

252 episodes

  1. How Tire Brands Grow by Helping Dealers Make More Money 25:39
  2. The Roadside Tire Call That Ended in a Highway Crash 23:03
  3. Selling an Auto Repair Shop? Start With the Vacation Test 32:05
  4. The Hiring Strategy Behind a 40-Bay Auto Repair Shop 36:00
  5. Build a Multi-Location Auto Shop That Doesn’t Depend on You 32:27
  6. Open an Auto Repair Location Without Building a Shop 27:34
  7. Can’t Sell From an Empty Rack: The Tire Inventory Rule 28:44
  8. How Empathy Is Transforming the Auto Repair Experience 30:03
  9. Why Busy Tire Shop Counters Shouldn’t Answer Every Call 32:42
  10. Auto Shop Growth Through a Neighborhood-First Strategy 26:57
  11. From 1 to 5 Tire Shops on Handshake Deals 34:12
  12. Turn Your Business Into a System You Can Franchise 33:59
  13. Why I Never Change the Name, Pay, or Hours 30:38
  14. One Word: The Tire Shop Marketing That Built a Brand 31:08
  15. How One Tire Program Caps a Fleet's Costs Every Year 33:04
  16. Run Your Auto Shop Like You're Running for Mayor 25:16
  17. When Should Auto Repair Shops Raise Labor Rates? 35:44
  18. How On-Demand Grip Could Change Winter Driving 29:33
  19. The Succession Plan Most Tire Shops Overlook 35:37
  20. The Tire Sale That Keeps Repair Customers Coming Back 33:53
  21. Why Long Car Loans Are Changing Auto Repair 37:24
  22. The Simple System That Can Add 5% Profit to Your Shop 32:50
  23. Meet AACF: The Foundation Quietly Backing the Aftermarket Industry 28:43
  24. How AI Is Changing the Way Consumers Buy Tires 25:44
  25. Why Acquired Auto Repair Shops Grow 50% Year One 34:12
  26. AAA’s Playbook for Fixing the Technician Shortage 31:03
  27. The Franchise Advantage Nobody Talks About Enough 40:26
  28. The New Playbook for Independent Tire Dealers 21:35
  29. The Real Issues Independent Tire Dealers Are Facing in 2026 47:31
  30. Why Most Auto Shops Fail When They Try to Scale 30:32
  31. The Process That Took an Auto Shop from $40K to $100K a Month 32:30
  32. Why Independent Shops May Lose the Right to Repair 32:16
  33. How Do Peer Groups Help Auto Shop Owners Grow? 27:38
  34. Are Cheap Truck Tires Actually Costing Fleets More? 37:54
  35. What Makes an Auto Repair Business Last 30+ Years? 27:03
  36. What High-Performing Shop Owners Understand About Growth 27:42
  37. Can a Value Tire Brand Win Without Competing on Price? 35:43
  38. Inside Point S: The Cooperative Changing Tire Retail Growth 37:28
  39. Is Your Auto Repair Shop Name Hurting Growth? 28:46
  40. What’s Really Causing the Tire Industry Workforce Shortage? 27:48
  41. Customer Follow-Up Is the Real Growth Lever in Auto Repair 28:59
  42. What Leadership Move Transformed Six Auto Repair Shops Fast? 31:44
  43. How Rad Air Built an Unstoppable High-Retention Auto Repair Culture 28:25
  44. Could This $145 Investment Save Your Business Thousands? 28:50
  45. A Year In Review on Gain Traction 54:56
  46. What Drives a Successful Auto Repair Business to Grow Fast? 27:57
  47. What Mistakes Can Destroy a Growing Auto Repair Business? 30:36
  48. The Strategy Behind Big O Tires’ 466 Locations 32:40
  49. Behind the Wheel at SEMA 2025: Meet the Industry Game-Changers – Part 4 25:59
  50. Behind the Wheel at SEMA 2025: Meet the Industry Game-Changers - Part 3 45:33