eCommerce MasterPlan
Growing eCommerce Sales with Values, Strategy, and Multi-Product Innovation at Microbz with Katie Ward
26:47
Katie Ward is the Managing Director at Microbz, a natural microbial solutions business. Founded in the 2000s and rebranded in 2024, they are on track for around £1million this year across their Shopify store & partner network.
In this episode, Katie shares how they’ve grown in one of the most competitive supplement markets by focusing on real customer pain points, building trust before pushing…