Peer Effect
What Should You Actually Use a Coach For?
18:29
Most founders misunderstand what coaching is for.
And it costs them.
In this Post Bag episode, James Johnson and Freddie Birley unpack what coaching actually does - and why the best founders use it differently.
This isn’t about frameworks. It’s about decision-making, pressure, and telling the truth when it matters.
Listen to the end if you’ve ever asked: “Is coaching actually worth…