Peer Effect

Antoine Pouppez: The Founder Who Refused to Outsource

32:47

Antoine Pouppez co-founded neuroClues six years ago. Today it's raised over £25M and employs 40+ people across Belgium and France, building MedTech that treats neurological disorders through eye tracking.

His approach from day one: if it's core to the product, you build it yourself, no matter how much longer or more expensive that is. James and Antoine get into why that decision holds up…