Castuner

Marketing Corner

Jen Montague and Casper Rouchmann

Marketing nerds Jen and Casper share their experiences (and mistakes) in all things Marketing.

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Episodes

165 episodes

  1. Epsidode 165: Listicles, Looms and Parasites: Winning AI Search with Sam Dunning, part 2 33:46
  2. Episode 164: SEO Later, Google - Winning AI Search with Sam Dunning, part 1 41:26
  3. Episode 163: Norwegian vs. British Airways: The Logo Bet That Took Off Part 2 38:01
  4. Episode 162: Norwegian vs. British Airways: The Logo Bet That Took Off Part 1 47:21
  5. Episode 161: Google Ads Clap Back 30:44
  6. Episode 160: What is Allbound? 36:58
  7. Episode 159: When AI Hype Meets Spreadsheet Reality 29:19
  8. Episode 158: LinkedIn, You Ok Babe? 32:24
  9. Episode 157: OOO: Marketing Over the Summer 17:27
  10. Episode 156: AI in Hiring 29:57
  11. Episode 155: Overheard in... Marketing 31:31
  12. Episode 154: When to F*ck it & Ship it. 17:27
  13. Episode 153: Dublin Calling: Inside HubSpot & LinkedIn 26:43
  14. Episode 152: Silent GTM Growth Killers 27:42
  15. Episode 151: ChatGPT Ads 29:47
  16. Episode 150: When the AI Blob Comes for Your SaaS 40:58
  17. Episode 149: Applying a Growth Mindset 29:31
  18. Episode 148: Talent profiles: useful tool or corporate BS? 30:28
  19. Episode 147: How Did We Even Get Here? Our Marketing Origin Stories 31:03
  20. Episode 146: Starting Strong: Your First 90 Days Without the Panic 33:59
  21. Episode 145: Our Hot Takes on the latest GTM Insights Report 2026 37:16
  22. Episode 144: Welcome to Ranting Corner 32:41
  23. Episode 143: Is Your Marketing Team a Walking Red Flag? 39:06
  24. Episode 142: Quiet quitting. Or is it? 27:44
  25. Episode 141: Trust for Sale: The G2 Acquisition 29:26
  26. Episode 140: Let’s Get Hypothetical (Hypothetical) 28:37
  27. Episode 139: Predictions for 2026 34:35
  28. Episode 138: Growthforia Review: What It Really Takes to Launch a B2B Marketing Conference 37:53
  29. Episode 137: Building a Demand Gen Brand with Liam Bartholomew, VP of Brand & Demand at Cognism Part 2 22:51
  30. Episode 136: “We Turned Lead Gen Off”: Inside Cognism’s Demand Gen Shift with Liam Bartholomew 26:41
  31. Episode 135: “He Did Not Just Say That!”: PR Disasters & Founder Fails with PRCEPTION's Dennis Dalgaard 36:52
  32. Episode 134: How AI Is Changing PR, with PRCEPTION’s Chief Advisor, Dennis Dalgaard 34:54
  33. Episode 133: From the Vault: The Fun Police 👮: Prioritization 29:39
  34. Episode 132: From the Vault: Creative Thinking at Work 31:04
  35. Episode 131: From the Vault: The Spy Who Slacked Me 🕵 30:05
  36. Episode 130: Random Acts of Marketing 25:30
  37. Episode 129: 👻 Happy Algo-ween! What’s Haunting Your LinkedIn Reach? 29:10
  38. Episode 128: The New Demand Gen Blueprint 2026 26:54
  39. Episode 127: The Current State Of AI in B2B GTM 26:16
  40. Episode 126: From the Vault: Live at TechBBQ 🍖 2024 41:40
  41. Episode 125: Funding 101 37:29
  42. Episode 124: From the Vault: Toxic Leadership 30:40
  43. Episode 123: From Finger-Pointing to High Fives: Aligning Sales and Marketing, with Birte Steen, CEO of Rock Consulting 32:59
  44. Episode 122: The Bowtie Funnel: Fix Your Leaky Funnel with Birte Steen, CEO Rock Consulting 33:46
  45. Episode 121: Rethink Your Funnel: Users as Pipeline, Not Just Retention 33:27
  46. Episode 120: Getting the Most Out of Your MarTech Stack 39:37
  47. Episode 119: The Hybrid Dilemma 32:16
  48. Episode 118: Black Mirror, But Make It SaaS: Subscriptions Gone Wild 22:43
  49. Episode 117: Too Many Chiefs in the Kitchen 31:20
  50. Episode 116: Revenue Architecture, with Jacco van der Kooij 33:33