Enterprise Explores
How to Build a Global Fashion Brand
47:31
Building a brand is one thing. Building one that people want beyond their home market is another. What does it take for a homegrown fashion brand to earn a place on the global stage?
We get into:
Before you go global: What a brand must have in place before entering a new market, and what he had to adapt for Asia, from pricing to which items got priority.
Understanding the global fashion…