Brainfluence
Cockroaches, Bridges, and Beer: The Weirdest Experiments in Behavioral Science
16:04
In this solo Brainfluence episode, Roger Dooley argues that the strangest-looking experiments in behavioral science are usually the most useful ones. He opens in 1969, when psychologist Robert Zajonc put 72 cockroaches through mazes in front of an audience of other cockroaches. That setup wasn't a joke. It was a precise piece of engineering: strip out self-consciousness, and you can finally see…