Brainfluence
Cognitive Branding with Sandeep Dayal
26:39
What is "conation?" According to seasoned marketing and strategy leader Sandeep Dayal, conation is incredibly important in the marketing world. It refers to the desire or will of people to perform an action – it helps marketers assess what causes a customer to opt-in or out of a buying decision.
Notes & Resources: https://www.rogerdooley.com/sandeep-dayal-branding/
Sandeep Dayal joins…