Brainfluence
The Persuasion Engine: AI-Powered Neuromarketing and Behavioral Science
19:02
In this solo episode of Brainfluence, host Roger Dooley shares ideas from his new book, The Persuasion Engine (Wiley). The big shift he wants every marketer, business owner, and leader to notice isn't the customer—people still decide partly consciously, partly unconsciously, and mostly emotionally, just as they always have.
What's changed are three things happening at once: the tools for…