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WhatsApp: BFCM Case Study That Changed How We Think – with George Kapernaros, Yocto
27:34
George Kapernaros is the CEO at YOCTO a world-class CRM agency for DTC brands, including being a Klaviyo Elite Partner. Working to increase profits and sales for brands like Better Me, Healf, and Miracare, and he’s also the host of the CEO After Dark podcast AND one of the 40-strong Klaviyo Partner Advisory Council.
In his return to the podcast, George breaks down a real WhatsApp marketing case…