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Pre-Q4: Media Buying 101 – How to Test, Measure, and Scale TV & OOH Campaigns with Karolina Lapinaite, Precis
39:45
Karolina Lapinaite is Head of Media at global marketing agency Precis. Working with big global brands from many sectors, she’s all about putting together the on and offline media campaigns that drive BIG results.
Dive in:
[06:30] Targeted Advertising Strategy Insights
[08:22] "Ad Strategy: Broad vs. Targeted"
[11:00] Campaign Strategies: Social vs. Traditional
[15:28] Strategic Media…