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Meta Ads: Leverage UCP and First-Party Data for Meta Ads Success with Yiqi Wu, Aimerce

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Yiqi Wu is the founder and CEO of Aimerce, a next-gen platform to empower long-lasting relationships with customers by putting you in control of your first party data.

Yiqi is a returning guest, and this time she dives into how to use first-party data, tracking, and catalogue optimisation to improve targeting, reduce CAC, and future-proof your Meta Ads strategy.

Dive in:

[05:29] Improving…