Keep Optimising
Customer Acquisition: Using Performance PR to Track, Measure, and Scale Results with Rick Magennis, Spark
33:34
Rick Magennis is the owner of Spark, an affiliate management agency focused on Performance PR and creating high-performing affiliate marketing campaigns for their clients.
Rick reveals how to make every PR mention count — by linking it directly to sales. From getting featured in gift guides to scaling affiliate-driven campaigns, this episode is packed with ideas you can put into action right…