Keep Optimising
Pre-Q4: Why Podcast Advertising Works (and How to Use It This Peak Season) with Anna Ratala, RedCircle
37:20
Anna Ratala is the Marketing Director at podcast advertising platform RedCircle. She’s been DEEP in the world of podcast advertising since 2020 helping all sorts of business growth their revenue from podcast advertising.
Dive in:
[04:58] Podcast Advertising Platform Launch & Closure
[08:17] Podcast Engagement vs. Social Media
[10:36] Identifying Suitable Show Categories
[15:06] Authentic…