Keep Optimising
WhatsApp: Communities That Drive Real Customer Insight – Alice Brown, Seventh Wave Stories
34:32
Alice Brown is the founder and narrative strategist at Seventh Wave Stories, where she helps brands connect to their customers throughout the customer journey.
In this episode, returning guest Alice shares how she’s using WhatsApp communities to uncover powerful customer insight, build trust, and shape better marketing decisions—without turning WhatsApp into a sales channel.
Dive in:
[06:32]…