Managing Marketing
John Minty And Darren Discuss The Importance Of Measuring Advertising Agency Operational Performance
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John Minty has more than two decades of agency operational experience as a CFO and COO both in the US and Australia for many of the major agency brands.
In the 21st century the advertising agency landscape is rapidly changing. In-housing of agency functions by marketers, the impact of AI, particularly on production, the role of procurement on agency fees, the inability of the industry fee model…