Analytics Friday

Pull Up a Chair: A Conversation with Steen Rasmussen

35:44

In this episode, Jorge Cunha hosts Steen Rasmussen, a renowned analytics leader. They discuss the evolving landscape of analytics, emphasising the importance of aligning data with business objectives rather than focusing solely on technical metrics such as click-through rates.

Steen highlights the challenges organisations face with data quality and the need for a cultural shift to integrate…