The Near Memo

Review Fraud, FTC Fines, and Yelp’s Legal Strike

33:47

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Greg and Mike discuss the shifting landscape of local search. From the FTC’s latest crackdown on incentivized reviews to Yelp’s attempt to fast-forward their antitrust case against Google using recent federal rulings. We also explore the expansion of LSAs and the transition from the "Local Pack" to AI-driven "Ask Maps."

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