StrategyCast
AI Won't Fix a Bad Strategy. It Will Make It Worse, feat. Rick Brown
31:03
AI can make your marketing faster and more sophisticated, but it cannot fix a weak strategy. Rick Brown joins Lori Jones to explain how marketers can separate valuable AI investments from expensive experimentation, strengthen the fundamentals first, and reach buyers earlier in the decision-making journey.
Rick shares lessons from building MarketStorm and working at the intersection of AI, data,…