StrategyCast
The B2B Shortlist Is Forming Earlier. Will Your Brand Make the Cut?, feat. Victoria Albert
38:34
The B2B shortlist is forming earlier than most marketers realize. Buyers are using AI, peers, independent research, and past experiences to evaluate vendors before they ever raise their hand, which means your brand may be in or out of consideration before sales sees a signal. Lori Jones talks with Victoria Albert, CMO of Infuse, about how marketers can influence this invisible buying window.…