StrategyCast
How AI Is Upending Buyer Behavior (And Smart Marketers Are Adapting), feat. Andrew Davis
34:42
AI is changing how B2B buyers search, evaluate solutions, and decide which brands to trust. For marketers, that means traffic, leads, and traditional attribution metrics no longer tell the whole story. On StrategyCast, Lori Jones talks with Andrew Davis, SVP of Marketing and Sales at TextUs, about how AI is upending buyer behavior and forcing marketers to rethink their go-to-market strategies.…