StrategyCast
The “Why Should I Choose You?” Test Every Marketing Team Should Try, feat. John Ravaris
40:35
When growth slows, more marketing activity may only amplify a value proposition that is not differentiated enough. John Rivera explains how marketing leaders can answer the critical “Why should I choose you?” question, uncover what customers actually value, and turn differentiation into sustainable growth.
In this StrategyCast conversation with Lori Jones, John Rivera, consultant, speaker, and…