StrategyCast
The Belief Path: Turning Awareness Into Enduring Advocacy
28:35
Getting people to know your brand is not the finish line. The bigger strategic question is what happens next: Do they recognize you, trust you, believe in what you stand for, and eventually act on that belief? In this StrategyCast solocast, Lori introduces the Belief Path: know, recognize, trust, believe, and act. She explains how each stage builds on the one before it and why trust is the…