StrategyCast
More Data Isn’t Making Marketing Smarter. Better Judgment Is, feat. Rachel Conforti
36:30
More marketing data does not automatically lead to smarter decisions. As AI accelerates analysis and every channel produces its own metrics, the real advantage for marketing leaders is knowing which signals deserve attention and which ones are simply noise.
In this episode of StrategyCast, Lori Jones talks with Rachel Conforti about the shift from data-driven marketing to judgment-driven…