Design Notes
The User Brings the Confetti: Rob Giampietro on Scaling a Human-Centered Brand
43:13
Rob Giampietro, Head of Creative at Notion and former Design Director at MoMA, returns to the show to unpack the story behind Notion Faces, the popular tool that allows users to create their own illustrated avatar.
Rob details the project's journey from a beloved internal tradition to a major public launch, including the pivotal decision to scale with human illustrators instead of AI to…