Get Yourself Optimized®
537. From Taglines to Trust with Sasha Strauss
58:11
PayPal. A Fortune 500 company. 13 years. 8 different CMOs. One brand strategist.
How does a 25-person firm retain a client like that? Sasha Strauss says it comes down to one thing: treating every single touchpoint as a brand experience.
From the way his team answers emails to how they structure invoices, everything is intentional. Even for billion-dollar clients, they include language like…