Mi3 Audio Edition
‘Inherently reckless’: Retailers’ inflated ‘owned media’ asset values are ‘wreaking havoc’; telcos, finance the biggest laggards in first global report on $573bn owned media sector
38:06
Host: Paul McIntyre, Editor-At-Large
Despite a multi-year boom, there’s an abundance of retail executive teams around the world disappointed with their retail media network initiatives - largely because of a misleading valuation method influencing what retailers think they can extract in advertising terms from their physical and digital store media assets.
That’s one key finding in the first…