Mi3 Audio Edition
‘700% outperformance’: Employment Hero and Salesforce bring B2C playbook to B2B, watch lead costs tumble, growth power – but diverge on in-housing vs agencies amid AI shift
51:00
Employment Hero and Salesforce are at opposite ends of the B2B spectrum. One’s a rapidly scaling $2bn platform, the other a $260bn behemoth. But both have adopted a consumer marketing playbook, applied it to B2B and are watching growth power. Employment Hero’s Tasman Page says the approach is notching 700 per cent gains.
Lifting B2C’s distinctive assets, emotional, humorous playbook and…