Mi3 Audio Edition
CMO Awards Podcast Episode 13: Combatting the belief marketing is a discretionary spend
1:01:22
Host: Nadia Cameron, Publisher | Editor – Marketing
The Iconic CMO, Joanna Robinson, describes commercial marketers as “customer obsessed, commercially disciplined, always data-informed and strategically curious”. Former Naked Wines CEO and Unilever marketing leader, Paul Connell, says it’s about being highly accountable, “and also being someone who’s in for the business outside of their lane”.…