Mi3 Audio Edition
Australian vs UK marketers on attention, measurement, reach and cost – and why Australia is pulling ahead on ad effectiveness over efficiency
45:19
Australian brand marketers and their UK counterparts came up with very different views on where they see their biggest challenges, according to a study by QMS that was aligned to research by Ocean Outdoor UK. Marketers from the UK cited attention as their key challenge, while Australian marketers flagged sustainable growth and unified measurement.
When it came to top marketing investment…