Mi3 Audio Edition
Australia’s $6bn dull media tax: Quest for the Cost Per Meaningless Thousand, cheap reach sees brands sacrificing attention and impact, culminating in a 12X efficiency gap, finds Dr Karen Nelson-Field
42:08
Host: Nadia Cameron, Publisher | Editor – Marketing
Last year, one of the world’s leading minds on attention, Amplified founder Dr Karen Nelson-Field, set out to put a figure on the eye-watering cost of dull media. The job followed on from the esteemed Dr Peter Field and Eatbigfish consultancy lead, Adam Morgan’s original work ascertaining the cost associated with dull creative. The media work…