Nudge
How peer pressure built a $5 billion fitness revolution
21:55
In Singapore, a group of runners charge 50p per kilometre to run on strangers' Strava accounts. That's how far people will go to look fit online. This episode explains the psychology behind why being watched changes everything. --- Owain’s book: https://amzn.to/4smVtrP Owain’s company CogCo: https://cogco.co/ Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Join 11,626 readers of…