Nudge
The huge restaurant chains masquerading as independents
28:02
Every weekend, thousands of Brits order takeaways from independent restaurants. Or do they? Because these independent restaurants aren’t actually what they seem. Pizza Hut, Prezzo, Frankie & Benny’s, Las Iguanas and many more chains are rebranding their food on delivery apps to appear like an independent restaurant. They’re exploiting our psychological bias for independent brands and fooling…