Unlocking Vulnerability
Back to Basics: Embedding Vulnerability Across the Customer Journey
25:29
In this episode, Helen is joined by Bridie O’Shea, Customer Insight and Excellence Specialist at Mansfield Building Society. Bridie shares how her role focuses on improving customer journeys and ensuring vulnerable customers receive the support they need. Together, they explore the importance of going back to basics — embedding vulnerability awareness into everyday practice, building networks of…