Bottles & Bites Without Borders
Want Young People to Drink Wine? Stop Acting Like This
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The wine industry keeps saying they want to attract younger drinkers and make wine more approachable… but their actions say otherwise.
Wine dinners are still $200–$300 per person. Tastings focus on $100+ bottles. Events are held in white tablecloth restaurants.
Meanwhile, the wines that actually bring people into the category — the $20–$40 bottles that overdeliver — barely…