Third Sector
Why it’s important to ‘meet people where they are’ to encourage behaviour change
35:20
Lucinda Rouse and Emily Harle are joined by Andy Glyde, strategy and insight lead at Bowel Cancer UK, and Phillipa Williams, strategy director at the behaviour change and communications agency Claremont.
Andy describes the development process for Bowel Cancer UK’s recent campaign to encourage more people to report symptoms of bowel cancer to their GP.
He explains how the campaign sought to…