#MediaSnack
#MediaSnack LIVE: COLA WARS: COKE vs. PEPSI'S MEDIA MOVES
32:07
In this episode of #MediaSnack, Tom Denford and David Indo dive into the latest shakeup in the cola wars as Coca-Cola splits its global media account among Omnicom, WPP, and Dentsu. They discuss the implications of Pepsi's strategic move to Publicis and what it means for these beverage giants. The conversation shifts to analyze the evolving landscape of media agencies, particularly the role of…