#MediaSnack
THE BEGINNING OF THE END OF MEDIA AGENCIES?: #MediaSnack Ep. 25
16:12
On this week's episode. We review some fascinating data published by AdAge, Agency Report 2016 which for the first time really brings the threat of “consultant” businesses to the traditional agency business into stark focus. Based on annual revenues, the somewhat tyranny of the “Big Six” which for many years has been WPP, Omnicom, Publicis, IPG, DentsuAegis and Havas has been broken. Accenture…