#MediaSnack
MEDIA PALOOZA: PROCUREMENT'S ROLE IN AGENCY PITCHES
30:42
In this episode of #MediaSnack, Tom and David dissect the evolving role of marketing procurement during global agency reviews. As Media Palooza accelerates, modern procurement leaders are stepping away from 2015-era unit-cost slashing to become strategic architects of agency operating design. We explore why aggressive price-beating backfires by forcing holding companies to hide margins in…