#MediaSnack
Navigating the Agency 'Red Ocean' & Review of WPP Open
30:21
In this episode of #MediaSnack, Tom Denford and David Indo delve into the shifting landscape of media agencies, focusing on the transformation of major holding companies like WPP, Omnicom, and Publicis. They explore how these agencies are evolving from service-based models to sales-driven entities, impacting their relationships with marketers. David Indo provides an insider look into WPP's…