#MediaSnack
MEDIA PALOOZA: The Big Coca-Cola Pivot
33:17
In this episode of #MediaSnack, Tom Denford and David Indo dive into the unfolding drama between top media agencies and global brands Coca-Cola and PepsiCo. With Publicis stepping back from Coke to embrace a lucrative PepsiCo deal, Coca-Cola is left in a strategic quandary, reopening its $700 million media account. As WPP exits the pitch, Omnicom and Dentsu are positioned as potential…