#MediaSnack
Episode 236: Better Agency Pitches = Better Agency Partnerships
54:42
Marketers want better agency pitches; ones that are value-creation exercises and where everyone joins together in a race to the top. Agency CEOs take pitching for new clients very seriously. Some might argue its actually what motivates them more than anything else. Most agency leaders are judged by their ability to grow and the best way to do that of course is to win lots of new clients and so…