#MediaSnack
HOLY GRAILS!? Did We Just Solve Agency Pricing & Cross-Media Measurement?
26:36
In this episode of #MediaSnack, Tom Denford and David Indo dive into the complexities of outcome-based pricing in the media marketing industry. They explore the benefits and challenges associated with this remuneration model, offering insights into how it can impact advertiser-agency relationships and media investment transparency. The duo also introduces Akila, a promising cross-media…