#MediaSnack
MEDIA PALOOZA: OPERATING MODELS - The CMOs Playbook for Media in 2027
30:56
In this episode of MediaSnack, we delve into the crucial elements of preparing for agency pitches, especially in the context of a potential MediaPalooza. I discuss the common pitfalls of acquiring off-the-shelf agencies without first assessing internal media capabilities. We explore the importance of defining your current operating model and envisioning a future state that aligns with your media…