HUNGRY.
Jamie Oliver's PR Guru: How To Unleash Marketing Campaigns That Actually Work
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Jamie Oliver has spent decades getting Britain cooking — and occasionally pissing people off while doing it.
But what does it actually take to build, protect and evolve a personal brand that millions of people already have an opinion about?
Alison Corfield, Brand Director at Jamie Oliver Group, joins Dan to unpack the machine behind Jamie: from sugar-tax campaigns and battles with Big Food to…