Human Centered
Engineering the Fan Experience: How the Kansas City Chiefs Scaled CX Beyond the Stadium | Lara Krug
57:48
Title: Engineering the Fan Experience: How the Kansas City Chiefs Scaled CX Beyond the Stadium | Lara Krug Host: Nick Brunker (Managing Director of Experience Strategy, VML) Guest: Lara Krug (EVP & Chief Media and Marketing Officer, Kansas City Chiefs; President & COO, Foolish Club Studios)
Overview
In professional sports, customer experience faces a challenge unlike almost any other industry:…