Which?

Can you really trust that ‘bargain’ holiday price?

10:08

Have you ever been searching for holidays online only for the price to increase? Well, you’re not alone.

In this episode of Which? Shorts, we share the result of our research into Expedia, Lastminute.com, Loveholidays, On the Beach and Tui, where we aimed to find out how the business model dubbed ‘dynamic pricing’ affects prices for customers.

We saw some holidays increase by hundreds of…