The Random Sample
Taylor Swift, Pesto the Penguin, and… Statistics?! - with Heather Lansdowne
34:16
The art of engagement for the Australian Bureau of Statistics
How do you make statistics and complex data not just understandable - but engaging?
For the Australian Bureau of Statistics (ABS), the answer is simple: meet people where they are - on social media.
From pop culture and sports to quirky factoids, the ABS social media team uses fun, relatable content to build a massive following.…