The Random Sample
From Surveys to LLMs: The New Era of Social Data – with Professor Frauke Kreuter
42:35
Technology is transforming how we understand society. For decades, researchers relied on surveys to learn about populations. But today, data comes from everywhere - administrative records, social media, and even fitness trackers.
In this episode, we explore this shift with Professor Frauke Kreuter - a global leader in social data science. She explains how combining traditional survey methods…