The ROI Guy
Thomas Pisello
If you are like most B2B vendors, you face a new breed of buyer who is committee driven, risk averse and more frugal than ever. In this new environment, its difficult to gain consensus, overcome skepticism and get to a timely positive decision.The ROI Guy podcast will provide you the insights and help you need today, to better communicate and quantify your unique value to the modern buyer - to engage better, discount less and win more.Led by Tom Pisello, CEO & founder of ROI / TCO agency Alinean, this podcast will drive better content marketing, product marketing and sales enablement.